Noodle Culture approached Wowwee Design, as a closely based Sydney design agency to create a campaign design for Noodle Culture, a noodle restaurant in Flemington, Victoria. The campaign design reflected the colourful ‘four elements of the earth’ philosophy – fire, wind, water, and earth. The graphics for this campaign design were used across the complete range of marketing materials including pamphlets, brochures, shop fitout, website, identity design, business cards, letterheads, clothing, packaging and more. The graphic elements for the campaign design were created from a Japanese influenced pattern, starting from the waves or shells in the blue background, flames for fire, swirling wind on a purple background for wind, and vine based plants for earth.
The element backgrounds also separated the different sections of the menu; earth was for starters, water was for soups, fire was for hot food and mains, and wind was for extras. Along with the menus, a ‘philosophy plaque’ was created to highlight Noodle Culture’s eco-sustainable ethic, their attention to service, their low-fat and low-carb menu options, and low prices.
About Noodle Culture
Noodle Culture is a Flemington, Victoria based noodle specialist restaurant. We aim to bring delicious noodles to your table! As a responsible member of the community we have developed the Four elements of the Earth™ menu to be extra healthy. We use an extra virgin olive oil blend, which is totally cholesterol free. We do not use MSG or any chemical additives and preservatives. We provide low GI, gluten free, low carb and 97% fat free options. Just because our food is fast and delicious doesn’t mean it can’t be healthy!
Our attention to service is unparalleled. Our staff are friendly and helpful, our kitchens spotless. You will never have to wait long to get your food at Noodle Culture™,
although feel free to enjoy the show of our chefs using the freshest ingredients to create your meals. When your home delivery order leaves the store, we send you a SMS message to tell you. It’s the little details that make the difference.
Being a part of the community means being eco-sustainable. We use special low-water woks which conserve one of our most precious elements. For our home delivery we use Smart Cars, the most eco-friendly car of all. Our packaging is completely biodegradable, from the boxes and bowls, down to the corn plastic forks. Our packaging will return to the earth without hurting it.
We keep our prices low because we feel good healthy food shouldn’t cost the earth. It’s all part of being a responsible member of the community. We are Noodle Culture. Join our community.
…oh, and did we mention our food is absolutely delicious?
