Wowwee Design the Sydney Design Agency was approached by a wine makers to design a series of wine labels for a Lisa McGuigan Wine, called Swordfish and Blue Marlin.
About Lisa McGuigan
Consolidating a lifetime in wine, Lisa McGuigan has launched her own independently owned wine label, aptly named Lisa McGuigan Wines.
As fourth generation of the established Hunter Valley winemaking family, founder of the successful Tempus Two label for McGuigan Simeon Wines (now Australian Vintage) and in recent years, wine retailer, Lisa has seen the evolution of the wine industry first hand, and her eponymous label embodies what she has learned – and loves – about wine.
“I started Tempus Two in 1999 from my garage, and when I left to open my wine retail stores in 2007 it was a global brand of more than 250,000 cases. While I was proud of its success, I missed the hands-on challenges of those early days,” Lisa says.
“Back then, the formula was to make the best wine I could from great little parcels of fruit, and take it to the people in the hope they would be as excited about it as I was. I didn’t have the resources or the experience to do it on my own then, but now is my time, and I am returning to that original formula – albeit now as a small business owner.”
The marketing model for Lisa McGuigan Wines is hands-on all the way, with Lisa taking to the road to sell her wine with a small team based in Sydney.
The packaging follows Lisa’s proven ability to break with convention, having won multiple international packaging awards for her work with Tempus Two. The labels are made from metal and raw paper stock applied to burgundy bottles.
Lisa, who was last year named one of the 21 Most Influential Liquor Identities of the Past 21 Years by her peers in the industry, will launch her brand with independent liquor stores in Sydney. Stockists will be announced when the website is launched in November.
